• Jun222017

    Magnetic mesh wristband

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    We are the first regular watch brand to introduced stainless steel mesh wristbands with a magnetic closure. By regular we do not…

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  • May222017

    The Arkipelag Collection

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    The Arkipelag collection is our second watch collection. It was successfully launched via the crowdfunding site Kickstarter during the summer…

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  • Apr222017

    Sapphire versus mineral glass

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    The glass of the watch is a major aspect of a timepiece. There are two main types of glass used…

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  • Mar222017

    The Nord Collection

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    The Nord collection is the first collection we ever created. It was released during 2014 and is still selling today,…

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  • Feb222017

    Swiss made watches or movements

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    It is no secret that the number one country in the world at manufacturing watches is Switzerland. Brands like Rolex,…

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  • Jan222017

    What does 5ATM and 10ATM stand for

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    The water resistant of a watch is today a key selling point for watch brands to gain competitive advantage and…

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